Why it’s more than just rankings

On April 21st, Google will rank mobile-friendly websites higher – and it will be ranking them page by page on a real time basis.

What does this mean for your business?  It means a significant change in the way you market your brand and create conversations with your audience.

The first thing you want to do is check your sites mobile capabilities.  If you are mobile-friendly, that’s great, but if you aren’t it’s time to upgrade and start reaping the benefits of a mobile-friendly site – and get ranked with Google.

Did you know that 80% of internet users own smartphones?

With such a large amount of consumers owning a smartphone, more and more web searches are on mobile devices – 48% of those start on a search engine, according to Google’s Mobile Path to Purchase Report.

It’s also important to note that while mobile web traffic is drastically increasing, the conversion rates are much lower for mobile devices than it is for desktops. 

If a website is not mobile-responsive, you might receive clicks but no conversions and a loss in customer conversation and engagement.  Think about the amount of lost revenue simply because your website isn’t optimized for mobile capabilities.

But, imagine the possibilities by adopting mobile-friendly platforms and using those platforms to rank higher with Google and transform the relationships and the connections your consumers have with you and your brand.

In our constantly connected and always on world, it’s more important than ever to connect people with your brands.  Now is the time to ensure your site is responsive and optimizes to different mobile formats that will be easy to navigate and provide the best user experience.