STRATEGY - SUCCESS
Client: The Fund
Attorneys' Title Fund Services, LLC (The Fund) provides technology, education, marketing support and underwriting services to Florida real estate attorneys.
Challenge: The Fund needed to update its image and bring clarity to the brand and improve user experience overall.
Strategy: Ameritech Media renovated the corporation’s brand presence from top to bottom with a new logo and collateral for the parent brand and supporting branches. This upgrade included a new website focused on user experience as well as defining the look of its line of leading software.
Results: The results were overwhelming. With an instant increase in web traffic, The Fund saw impressive increases in membership engagement. The Fund was elated with the dramatic improvement in brand integrity, modernized look and new cohesive collateral.